Popular gaming-adjacent streamers including Kai Cenat and Mark Phillips have been called music Drake’s lawsuit against Universal Music Group (UMG), which accused the music publisher of the description “false and evil” he is a criminal on the Kedrick Lamar track. Not Like Us.
Lamar’s song is a track, a tradition where rappers pop out of each other until the audience decides one is a winner or bored, and now maybe it’s all stop at a long-running dispute between the two actors. Drake accused Lamar of domestic abuse on one of his tracks, before Lamar’s Not Like Us described Drake and his collaborators as “pedophiles” who should be “registered.”
Drake’s lawsuit takes aim at UMG and not Lamar himself, and says the publisher “picked a greedy person” by trying to create a “viral” out of the song when he knew the accusations against him are “not false, but dangerous. ” This is where the streamers come in.
Towards the end of the lawsuit Drake’s lawyers claim that UMG whitelisted Not Like Us from the streaming service, “for the purpose of disseminating the material, and its negative content, widely as soon as possible” (Thanks, Kotaku). He said that this is important because, to Drake’s knowledge, “UMG has no free name restrictions and has never registered before a song on any platform,” but in this case he there was a “massive and immediate” that “content creators rushed to. republish the recordings in ‘reaction-videos.'”
The clothes are then written for example: Kai Cenat (11.6 million YouTube subs) posted a video with more than 9 million views; Twitch streamer RDC Gaming posted a reaction with over 4.5 million views; CartierFamily (1.44 million subs) has 2 million views of the reaction video; No Life Shaq (4.75 million subs) released a 14.5-minute reaction clip with 5.3 million views; and Zias! (4.94 million subs) posted a 15-minute reaction video that had 6.6 million views.
Prosecutors aren’t targeting the streamers in question here: The lawsuit is against UMG. But he is subscribing to them and including their vaccine videos as evidence of his claim against UMG. That difference is important but, of course, will get in the idea more that they are all sued by Drake.
Clearly they are not. But what is equally true is that this will only lead to more influence on the videos from the streamers in question, and create more interest in Drake’s lawsuit.
“Wait, why am I in this shit,” Kai Cenat said on the January 15 stream, the day the lawsuit was filed. “What the fuck? I’m being sued.” Cenat soon learned that he was not sued before going on to claim that Drake told him to “live on the stream” when the song was released, laughing at the idea that UMG paid him to promote Lamar’s track, and then back to monetising his reaction. photo.
“I’m not going to lie, talk,” Cenat said. “Two ways to eat people crazy. I’m not gonna lie, bro, I’m not even complaining, all my shit is money. Imma keep the whole bunch. How many views do we get on this bitch? 9 million? I don’t believe it!
No Life Shaq responded by posting a YouTube video titled “DRAKE SNITCHED ON ME!” in which he accuses the rapper of being a “snitch” for people “having fun”, and calls him “the softest n***a ever, dog.” For his part, Zias responded by calling a lawyer on the stream to discuss the fight against Drake.
RDC Gaming responded on the stream: “One thing I learned in my life is this… The biggest Ls come from not knowing how to take L. Some n****s just should take L and move.”
For its part UMG, which has been Drake’s record label for more than a decade, has slammed the star’s claims. “Not only are these claims untrue,” he said in a statement (Thank you, BBC), “but the idea that we would seek to damage the reputation of any artist—let alone Drake—is ridiculous.”
He went on to accuse the lawsuit of trying to “weaponize the legal process to silence the artist’s expression” and noted his role in helping Drake “make history business and personal finance.”
This requires something like Streisand’s impact on the streaming era: Complaints in court about video games are the latest in, erm, getting influencers to make more videos again. The main purpose of Drake’s lawsuit, some claim, is to escape his contract with UMG: But the benefits of taking it in the way it was meant for the rapper seems sick from his rap beef and, when it comes to talking about the powerful. and their video attacks, a bit of bullying.
