Netflix has announced another wave of price hikes across its various membership levels — including a premium subscription to $25 a month, etc. — but, for the time being at least, most European countries will not be affected by the fees.
The news comes from Netflix celebrated its largest quarterly customer increase in historywith 19m new subscribers joining the streaming service in its most recent fourth quarter – something it attributes to the combination of live sports and original programming, Including the second season of Squid Game, which has already received more than 165.7m views.
Of all of this, Netflix says it expects to generate more than forecast revenue in 2025 — and that will, in part, be fueled by new inflation. These are specifically aimed at the US, Canada, Portugal, and Argentina, will be implemented today.
Control the dough
“As we continue to invest in operations and deliver more value to our members,” the streaming service wrote in its statement to shareholders, “we will sometimes ask our members to pay a little more so we can reinvest more to improve Netflix.”
To that end, prices have increased across “most” plans. Netflix’s ad-supported tier is increased from $6.99 USD to $7.99 per month, while its standard ad-free subscription has a package of $15.49 to $17.99 per month. And as a premium streaming service – currently the only way to watch its content in 4K – that will increase from $22.99 to $24.99 per month.
So far, there is no word on the price increase over the four countries that have been announced, but – according to Netflix’s past behavior – there is a fair chance it will not be long. before they can be used across more areas as well.
