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One of the previous leaders of Amazon’s games was expressed why the Company cannot challenge with the steam for PC sales.

Ethan Evans can vp on Prime Gaming on Amazon until September 2020, and in recent advertisements for Expon It’s clear how I Amazon “failed to interrupt platform platform”.

“We have at least 250 times larger, and we tried everything,” he wrote. “But in the end, Goliath disappear.”

Amazon Try three times to enter the “online marketing market”, says Evans. The first is by receiving PC games for fun and tried to measure it, but this “goes no matter where”.

Second, after Amazon can twitch, is to create its own PC to store store and use music tailored to sales. “Our feelings are by our gamers will come from us because they were using Twitch,” Evans said Evans. “Wrong.”

The third effort by Amazon is its Lina streaming service, which has been computed with Google Personalized in January 2023. “Total time, dominated To Amazon and Google), “he said.

So what goes wrong? “The error is that we underestimated what causes the consumer to use the restroom,” Evans said. “It’s a marketplace, social network of social network, library, and disposal files all in one. And it works well.”

He continued: “on Amazon, we think of the size and found that will be before customers. The fact is that gamers were available The solution for their problems, and they do not change platform because of a new one.

“We need to create something better, but we have not followed our customers to deal with our customers before starting there.

“Just because you are big enough to create something doesn’t mean people will use it.”

Amazon also has its name of prime gaming, this month includes bioshock 2 remastered and deus rev: human revolution.

And after the announcement MMORPGS, Amazon games’ next release is the King of the meat of the old meat and Media Molecule developer.

The room, that time, has just found his players to concbren, fighting this month, type 39.92 million users online.

Room for other serious candidates, the Epic Games, also many players can be more than ever.